Ev Bogue: Theories or Experiences?

Ev Bogue talks about two types of writers:

The first writer has theories about everything. They’re making up their own philosophy about how the world works, and then telling everyone about it.

The second writer has conducted experiments and can tell from experience.

I’d like to think I write from experience, but seeing as I’m only 24 years old, my theories will probably change as I grow older. I can’t say definitively whether my theories are correct, and I don’t claim that they are. What I can say, however, is that my theories work for me now at 24.

One of my theories is that simplicity helps to create a calmer and happier life. Based on my experience with trying to implement simplicity, that’s true. Right now, simplicity works for me. Maybe it won’t at some point in the future, but at this point, it does.

I don’t pretend to have all the answers, or that my way is the best way. All of the advice I offer here is really advice I’m giving myself. I’m thinking aloud, so to speak. I’m saying, “Here’s a problem. Here’s what I’ve tried that has worked or not worked. Maybe that information will be useful to you, too.”

As time goes on, I’ll only gain more experience with which to support or adjust my theories.

Iain Broome: 2000

Iain Broome just hit 2,000 subscribers on his website, Write for Your Life. I’m psyched for him.

He also took the time to write about blogging and where he wants to take his site next. I love Iain’s advice:

I intend not to worry too much about how many people read this site. Instead, I shall simply write about and link to the things that I’m interested in and know a little about. That’s writing, reading, computers and stuff.

However, if you’re just starting out with blogging, and you really do want some blogging advice, all I have is the following. And to my mind, this is all that matters.

Write good stuff. Be nice to people.

Required Reading: Merlin & Gruber at SxSW

Required Reading is a series of articles, videos, podcasts, etc. that I consider to be unmissable. These are the things that have inspired me the most, and they’re the things I keep coming back to for repeated readings, viewings, and listens.

In 2009, John Gruber and Merlin Mann, two of my foremost internet heroes, gave a talk at South by Southwest. It’s mostly about blogging, but their advice is applicable to virtually any creative endeavor, whether you’re a photographer, chef, inventor, or anything in between.

There are so many great quotes to choose from: John’s story about meeting Phil Schiller. Merlin’s Ira Glass impression. Why you should give stuff away for free. How to not mess up the reasons people like you.

But, if I had to pick one, I’d go with Merlin’s advice of obsession times voice:

Topic times Voice. Or, if you’re a little bit more of a maverick, Obsession times Voice. So what does that mean? I think almost all of the best nonfiction that has ever been made comes from the result of somebody who can’t stop thinking about a certain topic — a very specific aspect, in some cases, of a certain topic. And second, they got really good at figuring out what they had to say about it.

I haven’t found anything that inspires me to get better more than this talk. I probably listen to it once a month.

My recommendation:

  1. Read John Gruber’s introduction on Daring Fireball.
  2. Listen to the talk.
  3. Watch Yuvi Zalkow’s video tribute, which has some great animations and quotes from the talk.
  4. Read Marco Arment’s article, “Celebrity”, in which he talks about being in the audience and meeting Merlin, Gruber, and his other internet heroes for the first time.

Two of my favorite writers telling the rest of us how to do it right. It’s unmissable.

Talker's Block

Seth Godin on talker’s block:

The reason we don’t get talker’s block is that we’re in the habit of talking without a lot of concern for whether or not our inane blather will come back to haunt us. Talk is cheap. Talk is ephemeral. Talk can be easily denied.

We talk poorly and then, eventually (or sometimes), we talk smart. We get better at talking precisely because we talk. We see what works and what doesn’t, and if we’re insightful, do more of what works. How can one get talker’s block after all this practice?

Writer’s block isn’t hard to cure.

Just write poorly. Continue to write poorly, in public, until you can write better.

I’m not even going to try to add any commentary to this because it’s so good and so essential, and I’d rather just read it again. It’s all about not giving up in your quest to get better.

Read Seth’s entire post. Also, be sure to watch the amazing advice from Ira Glass.

SEO for Non-dicks

Matt Legend Gemmell talks about SEO for Non-dicks:

The key thing to understand is that the rules of SEO aren’t magic or arbitrary. They’re based on the goals of a search engine, which is to find relevant results. Relevance implies genuineness, and genuineness implies trust. So, shockingly, you should try to make your site’s content trustworthy, genuine and relevant. All of the rules have come about due to their utility in detecting those three positive metrics. Good SEO is a by-product of not being a dick on the internet.

I first brought up the topic of SEO on this website in my post, Fine Writers & Content Creators. Since the site is so young, I’m still learning, but my goal is to use SEO without forcing it to the detriment of my integrity as a writer.

I love Matt’s last paragraph:

Stop wilfully conflating optimisation with being a slimy liar. Stop being a dick on the internet. Write something interesting, and keep doing it for months and years. SEO will then follow naturally.

I find that comforting. Writing for real people, not search engines, is my strength. I’m starting to realize that I do need to be aware of SEO, but not to the point where it becomes more important than writing genuine, thoughtful articles.

Via Marco Arment

Launch

I’ve been writing this site for 51 days now. It’s been an awesome and very fulfilling project, even though I haven’t told anyone about it. Now that the time has come to reveal it to the entire internet, I’ll admit that I’m a little nervous about doing so. I feel afraid, but it’s a fear that’s also strangely familiar.

You see, while I’ve only been writing the site for a couple of months, I had the idea years before that. At the time, I was working in an office and just starting my master’s program. While I found most aspects of office life utterly soul-crushing, my time in the cubicle did help me realize two important things.

The first was that I hated the routine of waking up early, driving to the same building, sitting for eight hours, and then driving back home to sleep and repeat. Every day. I found it exhausting and depressing. Some people don’t mind the routine, and some have decided to accept it, but for better or worse, after two years, I decided it just wasn’t me.

The second thing I learned was that there are amazing people on the internet. Brilliant writers and designers and programmers. People who make great things and are passionate about doing so. You might call them artists.

And as I sat in that cubicle with my almost-two very expensive English degrees, and nothing but a terrifying job market waiting outside, I thought, “Hmm. I’d really like to do something like that. To be one of those people.”

While these thoughts were taking shape, I was coerced into giving a presentation at my university’s Student Leadership Retreat. I wasn’t keen on the idea, because I knew little about how to fill out payment request forms, or what goes into drafting a constitution for your club or organization. Fortunately, plenty of other people did. I, on the other hand, wasn’t sure what I had to offer.

Since personal development was one of the presentation categories, I decided to create and give a talk called “Simple Happiness”, which was about using simplicity and minimalism to lead a calmer, more productive, and happier life as a college student. To my surprise, it was very well-received, and I got several generous reviews from students and faculty. I was even asked to give the presentation twice more: once for the Honors College, and again at the following year’s Leadership Retreat.

The success of my presentation indicated that there was a market for this type of discussion, and while minimalism blogs were a dime-a-dozen at the time, I thought I might have some worthwhile things to say if I ever had my own website. The more I thought about it, the more grandiose the daydreams became, and the more excited I got about the idea. But the problem was, it was just an idea. An idea that remained a daydream month after month.

The barrier, of course, was fear. Fear of starting something new. Fear of failure. Fear of success. Fear of change, really. I was comfortable with my amazing dream website, and all the groundbreaking articles I would write, and the impressive readership I would amass… someday. Dreaming about it was fun and exciting, and it was safe.

To make an increasingly long story shorter, I dreamed about it until July of this year. I had been “designing” (read: fiddling with) a page for a few weeks, thinking, “As soon as I find the right colors, I’ll start writing.” Or the right font. Or the right column width. Or the right name. Obviously, that’s no way to get any real work done, so I finally decided, quite spontaneously, to write one tiny little post and click submit.

Nothing bad happened.

Nothing really happened at all, other than some words appearing on the page. And I found myself thinking, “That actually doesn’t look terrible… Maybe I’ll post something else.”

Coincidentally, on a then-recent episode of Back to Work, Merlin Mann advised anyone thinking about starting a website to do it privately for thirty days. Post something every day, but don’t show it to anybody. That way, you can see if it’s really something you want to do. So, starting that day, I did, and it was great. I loved it. I still do.

All that daydreaming and fear of starting was a barrier, which caused me to procrastinate and not move any closer to my goal. I finally broke through it, and now, 51 days later, a similar situation is presenting itself.

For the past two months, I’ve been writing consistently and loving it. You know how they say, “Dance like nobody’s watching”? Well, I’ve been writing like nobody’s reading. And let me tell you: it works! I actually have a website now, and there’s actually a lot of pretty good, not terrible stuff on it. But just as I couldn’t daydream forever, I can’t write in secret forever. Not with the dreams I have of becoming a full-time independent writer.

So, like every movie when the second-in-command guy pressures the President to make the controversial next move, the time has come! “We must launch.”

As I’m sure to find out, nothing bad is going to happen. One day people won’t know about the site, and the next day they will. One of the great things about writing privately for thirty days is that I know I can do this regardless of whether or not anyone’s reading. Sure, now I’m going to be vulnerable to criticism, but that’s the only way to get better. What’s the worst thing that could happen? If no one decides to read, then I’m no worse off than I was for the past two months. If a bunch of people decide to read, and they all hate it and think I’m an idiot, well… alright then. I’ll try to fix it. They can’t eat me.

In any case, when it comes to barriers, the best way out is through.

The next 51 days start in 3… 2… 1…

Getting Better All the Time

Richard J. Anderson, in his essay, “On Doing Less, Better”:

How do I become better? The perfect may be the enemy of the good, as Voltaire claims, but how can one reach perfect without at least churning out a lot of good, mediocre, or downright awful things?

In my response to one of Richard’s previous essays, I stated that perfection is unattainable, which I still believe. Even if it is attainable, I think it’s such a remote possibility that the pursuit of it would only lead to discouragement. Or insanity.

The pursuit of getting better is much more realistic and accessible. Getting better at what you do is more sensible than trying to be perfect at it.

I want to be a better writer.

What does that mean? Writing better sentences? Having better ideas? Getting better recognition? I think yes to all three.

Whatever you want to get better at — writing, gymnastics, architecture, being a person, — knowing what constitutes that version of yourself is important.

But once the “what” is established, the question becomes, “How do I get there?”

I want to be taken seriously as a writer, and I want this website to be seen as professional. Now, maybe that’s because the site is young, and I feel like I have something to prove, which is probably true. Can I write something besides an academic essay and make it worthwhile? I don’t want to be another twenty-something with a Blogger account writing about my bad day.

I love writing this website, and I feel a great deal of pride for what gets posted here. I don’t know if it’s any good, but I’m proud of it. Proud enough to put my name at the top.

I want to make it better, and I want to write more, but as Richard hints at in his essay, it’s hard finding time for your passions in a world full of obligations. I’m trying to find a job, and a place to live, and time to exercise, and (don’t tell anyone) I have a thesis to write on Middle English lyric poetry. All while working and hopefully getting a good night’s sleep. Finding the time to write is a challenge in itself, and making actual writing come out is an even greater struggle.

But it’s the only way to get better.

How am I going to become a better writer if I don’t write? Thinking and daydreaming is nice, but it’s not the answer. No matter how many karate books you read, you won’t be a black belt until you put on a gi and get in the dojo. And even then, you’ve only just set foot on a path to a goal far off on the horizon.

But the thing is, every step forward brings you closer to that horizon. To be a better writer, I have to write. Every day. On some days, only crap will come out, and in the beginning, the crappy days will probably come one after another. Eventually, though, they’ll grow fewer and farther between. Or maybe they won’t, but the odds are much better than if I don’t write at all.

Perfection has a sense of finality to it. It’s an end result. Once you become a perfect writer, what’s the point in continuing to write? But the road to getting better is endless. You can always get better.

Richard:

What good is being done with something if you can’t look at it and say that, “Yes, that was worth the effort. That was me doing my best. Now, let me try to do even better.”

Right. That’s why I love golf. You’re never a perfect golfer; it’s something you can work on your whole life, if you wish. You don’t have to stop at a certain age, or when you graduate from school. The same goes for writing. You’re never done with getting better. That’s not depressing; it’s inspiring. If I write every day for 365 days, how much better will I be in a year? In five years? In ten?

Richard concludes:

What matters is doing the thing that inspires me, that makes me happy, that leaves me with a sense of pride, and that’s writing good stuff.

Writing this site inspires me, and it makes me happy and proud. I don’t know if it’s any good, but at the very least, I feel like I’m getting better. My chances of becoming a better writer are much greater now than if I was lying on the couch thinking about all the great essays I’ll write someday. As long as I don’t give up, I won’t be any worse of a writer. The more I write, the greater the chance something pretty good might come out. I like my odds.

How to Overcome Writer's Block

There’s a discussion on Quora about the best ways to overcome writer’s block.

Lots of good tips, ranging from the practical by Matt McDonald:

Learn to type quickly: I find that if I can write as fast as I can think, that helps the transition from my brain to the page.

Write in your voice: This is a speechwriting bias, but I always write as I (or someone else) would speak. I don’t try to have a different voice on paper than I would have talking with a friend.

To the philosophical by Andrew Brown:

When I’m really motivated to write but don’t have anything to write, I turn off everything (computers, phone, music, sometimes even the lights) and just sit in silence, not unlike meditation. I let my mind wander wherever it wants, and it usually ends up somewhere strange, interesting, or otherwise crazy. Once I get the urge to write, I bottle it up, thinking it through for another couple minutes both to build anticipation and to clarify my thoughts, and then start writing. 

Personally, I’m of the “relax and just write” persuasion. Even if it’s “I don’t know what to write. I don’t know what to write. I don’t know what to write.” over and over again. As Merlin says, you have to make the clackity noise for writing to have any chance of happening.

(Via Shawn Blanc)

A Word About QLE's Tone

J. Eddie Smith, IV on the absent self-leverage genre:

I’ve learned that the most helpful self-help books are those that I read like a shattered mirror. They were helpful to the extent that I saw my own reflection cast back. It wasn’t that the author didn’t ask me to change; it was that I didn’t ask myself.

Since this site is still in its infancy, I’ve been struggling a bit to find its proper tone, particularly for the inner peace articles, which could be considered “self-help” posts.

I do want to help people through this website, but I also want to avoid falling into the trap of always saying “you should do this”, or “you should act more like this”. I’m not perfect. Only you know what’s best for you.

So far, I think I’ve been a little careless with the second-person pronoun. When I say “you”, I’m really just thinking aloud and talking to myself as much as I’m talking to my readers. I hope I haven’t offended anybody by seeming like I know how you should think or act.

From now on, I’m going to try to write more from a “here’s what I struggle with, here’s how I’ve tried to fix it, here’s what did or did not work” mindset. If that helps you in some way, great. If not, that’s okay. Do what you will with my information, and let me know about your own experience so we can learn from each other.

We're Not Worthy!

Richard J. Anderson on being an “aspiring writer”:

After all, I hadn’t published a novel, sold a story, or landed a gig writing for pay in any form. Until something along those lines happened, I felt unfit to actually call myself a writer, no matter how much or how little I wrote. Dropping the qualifier has gone a long way to make sure I actually live up to the title I assign myself.

Great point. Often, the qualifier gives us an excuse to fail. If I call myself an “aspiring writer”, by definition, I don’t need to write everyday. I’m just aspiring. I might as well call myself a “struggling writer”. In that case, I pretty much can’t write everyday, or I wouldn’t be struggling, at least not in terms of output.

This website is the first instance where I’ve been writing creatively everyday. Up to this point, any possibility of calling myself a writer was tied to the fact that I was a pretty good English major. Any and all writing I did was for the classroom. Even then, I don’t think I considered myself a writer because I was only writing things out of fear for my GPA. Every college student has to write papers; what makes me a writer instead of them?

Like Richard, I felt I needed to have something to show for myself. Notebooks filled with original works of literary art. Articles published in newspapers and magazines. But that’s not true. As many have said, “A writer writes”, and I think they write because they want to, even when it’s hard.

Now that my academic career is winding down, I’ve been able to start writing this website consistently, Monday through Friday. I committed to publishing the site without fail for a month, succeeded, and kept on going.

I love it.

But the thing is, I still haven’t told anyone what I’m doing. I have zero readers. Does that mean I can’t call myself a writer? I don’t think so. Richard asserts it nicely:

I commit myself to writing, ergo I am a writer. No matter how good my work is, no matter how many or how few read my work, it’s still writing. If I do everything a writer does, I’ll be a writer.

Do I have aspirations for my writing? Of course. But having five readers or five thousand readers doesn’t make me any more or less of a writer. Readers don’t make a writer. Writing makes a writer.

I am a writer; I just happen to have an aspiring website.

Fine Writers & Content Creators

Shawn Blanc on “consuming content”:

To say that I am “creating content” for this website is a fancy way of saying that I’m writing. The phrase creating content could be boiled down to simply creating. Or, when we talk about creating content, why not be more specific? Writing, drawing, designing, building, working.

Totally.

I agree with Shawn: there are far better phrases to use than consuming or creating content. “Reading” and “writing” come to mind. But for me, the offense isn’t so much in the verb as it is in the object.

I can’t stand the word “content”. The blogging bloggers throw it around all the time, declaring that the best way to have a successful website is to “create amazing content!” Sure, it’s true, but something about the word just irks me. Like Shawn says, when I sit down to create a post, I’m not thinking about “creating content”; I sit down to write.

“Content” sounds like SEO-infused, pageview-driven… stuff. It lacks heart, and it completely eradicates the romanticism of what it means to be a writer. I don’t set out to include a certain number of keywords, or make sure my article has lots of lists and subheadings to make it easy to skim, or that the title always has some variation of “7 Steps to a Happier, Healthier You!”. When it comes to having a successful website, these criteria seem to be at the center of what the experts define as “amazing content”. But can’t great writing exist without all that?

I’ve been struggling lately with the idea that there are two kinds of writers on the web. The first group is concerned with creating “amazing content”. They have tantalizing headlines, and lots of bold and italics, and plenty of sass, attitude, and exclamation points to GET. YOU. PSYCHED. The goal seems to be pageviews and click-throughs. This group exhausts me.

The second group is concerned with fine writing. These are people obsessed with crafting a great sentence, who love words and seek to explore and understand things. These are writers like John Gruber, Shawn Blanc, Patrick Rhone, Michael Lopp, James Shelley, Merlin Mann, and innumerable others. These are not people who are concerned with making their articles accessible to search engines. These are people intent on producing the best writing they’re capable of. Subsequently, they’re also the writers I respect the most and the ones I consider the most successful.

You could argue that both groups are doing the same thing; they’re both making stuff for us to read, and sure, you could say all fine writers are also content creators. But I believe there’s a different attitude at work. Different intentions, different goals, and different methods for achieving them.

I suppose what it comes down to is signal versus noise. I like to think of “signal” as being synonymous with “depth”. The writers I admire most are those who dig deep to produce quality insight and observations about their field. They don’t wave their arms and shout from the hilltops looking for attention. Rather, they display a quiet reserve, almost a venerable quality. The writing speaks for itself. There’s no need to force it on people. That’s the kind of writer I aspire to be.

My goal is not to lure people into clicking things. So no, maybe my headlines don’t come with flashing neon lights. Maybe my posts don’t have lots of lists and bullets. And maybe you won’t actually die if you don’t read my latest article. But I’ll still be proud of what I’ve written, and there’s a chance someone may find it thought-provoking. I aspire to write things that would make the above individuals think, “Hmm. This doesn’t suck.”

If you believe this website to be full of “amazing content”, thank you, but I hope you feel it was achieved with strong, honest writing above all else.

Anger vs. Art

Seth Godin asks if your anger is killing your art:

It’s rare to find a consistently creative or insightful person who is also an angry person.

They can’t occupy the same space, and if your anger moves in, generosity and creativity often move out. It’s difficult to use revenge or animus to fuel great work.

Most of the blogs I had when I was younger (LiveJournal?!) ended up descending into meaningless rants and complaining sessions. Not fun to read, unrewarding to write. Although, perhaps understandable for high school.

This IS the Perfect Time

Ali Hale, over at Daily Writing Tips, on finding the perfect time to write:

Trust me, I know how you feel. For years, I wanted to be a writer, but I didn’t actually write. I had lots of ideas and dreams, but they never made it out of my head and onto the page.

Why? Because I was waiting for the perfect time.

The perfect time rarely comes, if ever.

As I’m typing this right now, only a handful of people are aware that I have a website where I write about things. I haven’t made any efforts to publicize the site. No tweeting about new posts. No emails saying, “Hey, check out this thing I made.” No links in my various online profiles.

I’m doing this because I made a commitment to myself to write consistently for 30 days before I made any attempt to make the site public. There are a couple benefits to this strategy.

  1. It removed an enormous amount of pressure. I didn’t start writing and expose myself to the scrutinizing eyes of the internet the very same day. Like Hale says in her article, writing is a high-resistance activity. It’s hard work, especially if you aren’t used to it or feel self-conscious about your writing. Since no one was going to see what I wrote, even after pressing “Publish”, I was free to be myself and not worry about other people’s reactions. I had unlimited privacy.
  2. It gave me time to build up a solid foundation of posts. Anyone can create an account, write about their awesome workout, post it, and then tell everyone to check out their new blog. Having a respectable number of articles posted beforehand both legitimizes the site in the readers’ eyes and makes me feel confident that I can actually do this.
  3. It forced me to stop waiting for the perfect time to write. I have to make words appear every single day, whether I’m feeling it or not. Before I made the commitment to 30 days of writing, I never wrote. Ever. Even when I was feeling particularly inspired about something, I would think, “Ah, that’s going to make a great post someday!” Daydreaming is nice, but you’ll never have anything to show for it until you start making those dreams reality. Cliché, but true.

Waiting for the perfect time is a barrier for any project, writing or otherwise. There will never be a truly perfect time to start a new health regimen, build a website, or ask somebody out. The only way to break through that barrier is to jump in with both feet and just start… then the hard part’s over.

Write Like You Talk

Everett Bogue:

A few months ago, I was at a talk Seth Godin gave in Seattle, and he said something that continues to resonate with me.

It’s not hard for me to blog everyday, because I write like I talk.

Seth’s quote is a great tactic for writers. Often, we paralyze ourselves into not writing because we feel self-conscious about our voice. We think, “This sounds terrible. No one’s going to want to read this,” or “Who cares what I have to say?”

This self-doubt comes from a lack of confidence and from not having fully realized your unique writing voice. Luckily, the way to overcome it is simple: remind yourself that people listen to and are interested in what you have to say every day when you speak. If your writing voice mirrors your actual voice, there’s no reason to think people won’t also want to read what you have to say.

Everett:

It’s tempting to constantly be pushing the edge in the world of writing. However, what I’ve found is that when it comes to blogging, it’s easier for me to get a post out every day if I don’t. Instead, I relax around the words. I don’t try to be perfect.

I agree completely. The pursuit of perfection often prevents us from ever writing at all. As writers, our minds create enormous pressure to “push the edge.” To write masterpieces. To create Art with a capital A. We build up the craft in our heads to such an absurd level that it becomes impossible to actually start typing.

We compare ourselves to the masters: “Stephen King is a writer; He writes 2000 words a day. 2000 bestselling words. I could never do that. I’m just little old me.” This thought process causes writing to become an exotic art inaccessible to mere mortals.

But such an attitude is self-defeating, and, thankfully, writing doesn’t have to be extraordinary all the time. Moby Dick is ridiculous. It’s unlikely your blog post will be able to compete with a work like that, so don’t even worry about it! You’ll be better off if you eliminate all the pressure, which you’ve likely created out of thin air. Write well, of course, but don’t force the tormented artist motif.

Like Everett says, it’s better to relax and let the words come naturally, rather than psyching yourself out all the time. Don’t try to use unnatural fancy language, or be overly witty, or sound like someone other than you. Just pretend you’re talking to a friend over dinner, or that you’re sending them an email. Then, with practice, your writing will start to sound like you.

Writing teachers everywhere tell students to read their final draft aloud before submitting it, which allows them to hear and fix every awkward sentence. An awkward sentence sounds unnatural. When you speak, you sound natural, so write like you talk. Unless you talk with bad grammar, in which case, send me an email.

Remember, no one is as good as you when it comes to your writing voice. Stephen King can write a lot of stuff, but he can’t write like you. He’s an expert at sounding like Stephen King, and you’re an expert at sounding like you.

Finally, keep in mind this quote by Thomas Mann:

A writer is someone for whom writing is more difficult than it is for other people.

See? Very comforting. So, relax, and just write.

Everybody Falls the First Time

Famous Author Rejection Letters: True Stories of Unbelievable Rejections

From Writer’s Relief:

The Most Rejected Novelist In History?

Author Dick Wimmer passed away on May 18, 2011, at 74 years old. He received 160+ rejections over 25 years! He spent a quarter of a century being told “no.”

He could have quit after 20 years, or 150 rejections, and no one would have blamed him. But he kept at it (maybe he had his own list of famous author rejection letters to keep him going!).

Every “no” brings you closer to a “yes”.

Via Tim Ferriss